W&W Brandpool

W&W brandpool invests in B2C and B2B2C digital business models across six core sectors: housing, finance, health, family, education, and mobility, prioritizing user-oriented solutions and strong customer relationships.

Check Size

Not specified

Stages

Pre Seed, Seed, Growth

Focus Areas

Proptech, Fintech, Healthtech

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Investment Thesis

W&W brandpool invests in innovative digital business models that enable customers to achieve their life aspirations for individual development while maintaining maximum security. They approach investing stage-agnostically, focusing on the degree of innovation and customer proximity rather than company maturity. Beyond capital provision, they actively support portfolio companies through a multi-disciplinary ecosystem of experts and networked resources.

What Sets Them Apart

Ecosystem approach: builds a network of decentralized and independent brands that share knowledge and generate leads for each other
Stage-agnostic investing: supports companies from pre-founding through growth phases to exits
Deep operational support beyond capital: provides access to specialists in digital marketing, technology, HR, and legal
Integrated VC/Angel/Startup network access
Focus on customer proximity and binding as primary investment criteria