VMG Partners
vmgpartners.comVMG Partners operates two distinct investment strategies with one singular focus: building the brands and technologies shaping the future of consumer. They invest in branded consumer products/services and B2B software serving the consumer ecosystem.
Check Size
$10M - $200M
Focus Areas
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See If You're a MatchInvestment Thesis
VMG Partners operates on the principle of ‘Velocity Made Good’—investing with direction, not just momentum. They guide founders toward sustainable growth by helping them avoid unseen obstacles and ‘arrive with strength.’ The firm believes that ‘better ideas and newer, bolder solutions win over time’ and has spent over 20 years turning visionary companies into powerhouse brands that people use, trust, and interact with daily. They emphasize being ‘a partnership for the whole journey — the wins, the setbacks, and everything in-between.’
What Sets Them Apart
- 20+ year track record specifically in consumer brand building and scaling
- Dual-strategy approach combining VMG Consumer (brand investing) and VMG Technology (B2B software for consumer ecosystem)
- Deep consumer operating experience paired with trusted network of founders, retailers, and strategic partners
- Curated ecosystem benefits including Consumer Portfolio access, Velocity Roadmap Days, Commerce Council think tank, and Velocity Summit
- Hands-on operational support with expertise in sales, marketing, and consumer research
- Access to 'circle of trust' within consumer business landscape
Portfolio Highlights
Solidcore
Wellness Fitness
Drunk Elephant
Beauty Personal Care
Quest Nutrition
Food Beverage
Spindrift
Food Beverage
Ghost
Food Beverage
Rowan
Wellness Fitness
Undefeated Tribe
Wellness Fitness
The Honey Pot Company
Beauty Personal Care
+ 77 more companies in their portfolio
Investment Team
43 Partners at VMG Partners
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