Unrest backs impact-driven businesses tackling society's biggest problems across diverse sectors including mental health, sustainability, food systems, accessibility, and social equality. They focus on early-stage ventures (concept to Series A) that align with the UN Sustainable Development Goals.

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Investment Thesis

Unrest invests in the next generation of founders determined to leave the world better than they found it. They believe that businesses can’t sustain themselves by ‘burning, drilling, pumping, deforesting and mining’ their way into consumer households. Instead, they support founders building companies that are both profitable and impactful from day one, with genuine brands built on the right moral framework.

What Sets Them Apart

  • Equity-based model that ties firm success to portfolio success - they take lower of 2% equity or £33k worth of equity, not fees
  • Comprehensive 16-week programme with 120+ hours of content delivered by world-class experts
  • Unique partnership with award-winning creative studio Uncommon Creative Studio to develop premium, mission-driven brands
  • Founder-led team with operational expertise - 'founders like you' who have been 'in the trenches, raised capital, failed, and succeeded'
  • Direct operational support across fundraising, marketing, and core product issues
  • Access to 500+ investor network and 45+ delivery partners
  • Impact <> Investor Office Hours connecting founders with actively seeking investors

Portfolio Highlights

My Pocket Skill

Fintech

Oatsu

Food Beverage

Citizens of Soil

Agriculture

Zeru Earth

Climate Tech

OutOut

Accessibility Tech

Canopey

Ecommerce

Kalda

Healthtech

Agnes Health

Healthtech

+ 14 more companies in their portfolio

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