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True Growth Capital

truegrowth.de

They invest exclusively at the earliest possible stage (at or before company foundation) in fast-growing, relatively cash-efficient business models targeting 50-200m EUR enterprise value. They focus on consumer models solving non-discretionary issues in digitally uncontested (blue ocean) markets with excellent customer, sales and marketing journeys.

Check Size

$100K - $500K

Stages

Pre Seed, Seed

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Investment Thesis

True Growth believes in merging the best of angel and institutional investing by providing strong operational support beyond financial capital at the earliest stages. They are convinced that there are no shortcuts when building great companies, prioritizing core business value and substantial topline/bottomline growth over typical VC equity stories. As serial founders themselves, they provide transparent, accountable, and results-driven support rooted in their own entrepreneurial experience.

What Sets Them Apart

  • Only invest at idea or angel stage (100-500k EUR initial tickets with seven-digit follow-on capacity)
  • Offer 3-6 month paid project stipends for idea validation before company foundation
  • Provide runway funding for first 12-18 months post-investment
  • All investors are serial founders with deep German digital ecosystem experience
  • Target overlooked 50-200m EUR exit sweet spot to minimize founder dilution and maximize founder control
  • Emphasize clean contracts, clear cap tables, and no exclusivity or strings attached
  • Provide flexible, individualized operational support beyond capital to de-risk product-market fit
  • Small group of private money investors with fully aligned interests

Portfolio Highlights

Cheex

Consumer

Vetevo

Consumer

November

Consumer

Certa

Consumer

Kombuchery

Consumer

Culcha

Consumer

Packmatic

Consumer

Kobaj

Consumer

+ 5 more companies in their portfolio

Investment Team

5 Partners at True Growth Capital

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