One Way Labs

www.onewaylabs.com

One Way Labs invests in tech-enabled companies led by domain experts solving real problems with strong revenue models (avoiding ad-supported businesses). They specifically target non-technical founders with founder-market fit who need product development and technical leadership to launch their ventures.

Check Size

$60K+

Stages

Pre Seed, Seed

Focus Areas

Enterprise Saas, Developer Tools, Consumer

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Investment Thesis

One Way Labs operates as a founder-focused venture accelerator that invests in early-stage startups and builds software in exchange for equity. Their core philosophy centers on identifying non-technical founders with deep domain expertise who are solving important problems but lack development resources or technical co-founders. Rather than requiring founders to find technical co-founders or hire developers at premium rates, One Way Labs serves as the technical co-founder, building products through a lean-startup methodology with continuous iteration based on user feedback.

What Sets Them Apart

Acts as virtual CTO and technical co-founder rather than traditional investor
Builds software in exchange for equity, eliminating hourly developer billing
Focuses on tech-enabled companies rather than pure tech companies with technical breakthroughs
Prioritizes working prototypes and MVPs over business plans for early-stage evaluation
Provides post-launch support for 6 months including bug fixes, troubleshooting, and technical team building assistance
Team of 8 designers and developers who rotate based on project needs
Rapid MVP development: 6-8 week timeframe for minimum viable products