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Mercury Fund

mercuryfund.com

Mercury invests in early-stage B2B and B2B2C software companies (Seed through Series A, $1-5M per round) located outside Silicon Valley, with specific focus on five investment themes: Work, Build, Journeys, Data, and Power. The firm partners with both first-time entrepreneurs and seasoned founders seeking operational support and access to an extensive network of resources.

Check Size

$100K - $5M

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Investment Thesis

Mercury Fund is an operationally-focused venture capital firm that invests in disruptive tech startups outside of Silicon Valley, with a mission to fuel innovation in historically overlooked entrepreneurial communities. The firm believes that ‘the best founders and market opportunities may be those that are less obvious to many of us,’ particularly those solving problems rooted in lived customer experiences. Their approach emphasizes helping founders achieve rapid, sustainable growth through operational excellence and a proprietary evaluation framework called ‘The Mercury Method.’

What Sets Them Apart

  • Pioneering focus on 'Middle America' startups outside coastal hubs, having created over $13.5 billion in value since 2013
  • Proprietary 'Mercury Method' framework that evaluates and improves startup operational hygiene before scaling, embodied in the mantra 'go slow to grow fast'
  • Operationally-focused investment strategy with hands-on support for business-building aspects critical to product-market fit
  • Embedded network across Texas, Midwest, and emerging tech hubs with deep regional expertise and access to talent
  • Strong ecosystem building through CXO Summit (largest gathering of software startup participants in middle of US) and Software Day community programs
  • Belief that regional entrepreneurs are well-positioned to exploit 'billion-dollar niche market opportunities' in their respective domains

Portfolio Highlights

Aclaimant

Insurance Tech

Ambiq Micro

Semiconductors

Ambyint

Energy Tech

ArborXR

Ar Vr

Astronaut

Ai Ml

BitGo

Fintech Crypto

Blumira

Cybersecurity

Brandrank.ai

Ai Ml

+ 69 more companies in their portfolio

Investment Team

9 Partners at Mercury Fund

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