Joyful Ventures

www.joyful.vc

Joyful Ventures invests exclusively in the innovation of sustainable protein across three primary technology categories: plant-based proteins, fermentation-based proteins, and cultivated meat. They focus on companies that can disrupt large animal-based industries with huge return potential while addressing environmental and ethical concerns.

Check Size

Not specified

Stages

Pre Seed, Seed

Focus Areas

Foodtech, Climate Cleantech, Biotech

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Investment Thesis

Joyful Ventures is a social-impact venture fund with a fundamental belief that transforming the global food system is essential to changing our world for the better. They are committed to investing in the development, production, and distribution of sustainable proteins that can outcompete animal-based products on cost, taste, and convenience. Their investment thesis rests on the conviction that the global movement toward sustainable proteins is expanding and accelerating, and that there are opportunities to identify and support world-changing companies, particularly in pre-seed and seed stages, especially those led by underfunded and underrepresented founders.

What Sets Them Apart

Founders with deep operational experience in the alternative protein space - General Partner Milo Runkle co-founded The Good Food Institute and founded Mercy For Animals, having worked with major corporations like Walmart, Nestle, and McDonald's
Commitment to diversity, equity, and inclusion with a goal that at least 50% of their deals will support underrepresented founders
Explicit social-impact focus with ESG baked into their thesis, addressing 9 of the 17 UN Sustainable Development Goals
Strong advisor network of founders and leaders from successful alternative protein companies (Beyond Meat, Oatly, Air Protein, Every Company, etc.)
Geographic diversification strategy recognizing shifting global population and income trends in both developed and emerging markets
Deep focus on risk assessment through partnerships with industry-leading scientists and experts