irrvrntVC

www.irrvrnt.com

irrvrntVC invests $300K-$500K at the earliest stages in AdTech, Ecommerce Enablement, NextGen Commerce, Vertical SaaS, Fintech, and Marketplaces, with particular emphasis on DTC and direct-response marketing models.

Check Size

$300K - $500K

Stages

Pre Seed, Seed

Focus Areas

Adtech, E Commerce, Vertical Saas

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Investment Thesis

irrvrntVC believes the venture capital process is broken and seeks to fix it by leveraging the hands-on experience of former founders and operators. They partner with early-stage companies from inception through pre-seed and seed rounds, providing not just capital but strategic guidance, operational support, and network access. The firm is committed to long-term partnerships, working alongside founders before, during, and after fundraising rounds to ensure continued success throughout the company lifecycle.

What Sets Them Apart

Former founders and operators who have been 'in the trenches' with practical experience managing ~$1B in marketing spend for brands like Nike, Billie, Zola, and Intuit
Hands-on, operational support beyond capital - helping with team hiring, office space, business model workshops, and product-market fit discussions
Move quickly while maintaining long-term commitment to portfolio companies across multiple subsequent funding rounds
Direct engagement - Andrew Gluck personally reads and responds to all founder submissions within 2-3 weeks
Access to $250k+ in credits including $100k AWS credits through strategic partnerships
Expertise in direct-response, data-driven marketing for DTC and ecommerce businesses