Intonation Ventures

www.intonationventures.com

Intonation Ventures is a product-centric fund investing in pre-seed and seed stage consumer tech companies across fun, interactivity, and well-being sectors. They operate internationally with distinct check sizes and stage focuses in North America ($25k-$250k, pre-seed to Series A) and China ($1m+, all stages).

Check Size

$25K - $250K

Stages

Pre Seed, Seed, Series A

Focus Areas

Consumer, Gaming, Social Media

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Investment Thesis

Intonation Ventures sees the steady decline in happiness as one of humanity’s biggest challenges, citing a 6% fall in overall life satisfaction in the US between 2007 and 2018. They believe phenomenal products can reverse this trend. The firm invests in people, products, and missions that bring ‘fun and power,’ operating at the intersection of physical and digital worlds with an international perspective.

What Sets Them Apart

Obsessively product-centric approach - they learn most about teams from their products rather than traditional metrics
Immigrant founder background gives them genuine international perspective and affinity for founders with cross-border experience
Dual-market expertise through both Intonation Ventures (North America) and Borong Capital (Beijing)
Not afraid to be first to commit, first to wire, and first to help at early stages
In-house studio operation (Intonation Studios) - they build products themselves alongside investments