APX

apx.vc

APX invests in exceptional earliest-stage founder teams building startups with digital business models across Europe and beyond. The firm specifically targets pre-seed stage companies where they can be the first institutional investor.

Check Size

Not specified

Stages

Pre Seed

Focus Areas

Enterprise Saas, Fintech, D2c Brands

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Investment Thesis

APX positions itself as an earliest-stage investor and long-term partner focused on supporting the most ambitious pre-seed startup founders from Europe and beyond, often serving as their first investor. The firm emphasizes a decade-long track record of pre-seed investments dating back to 2013 through its predecessor Axel Springer Plug & Play, which has invested in over 100 companies including fintech unicorn N26.

What Sets Them Apart

Backed by two major corporates: Axel Springer (media and tech company) and Porsche (sports car manufacturer) - both known for valuing exceptional customer experiences and innovative technologies
Based in Berlin with European focus
Over a decade of pre-seed investing experience (since 2013)
Track record of investing in unicorns (N26)
Positioned as a long-term partner, not just a capital provider
Part of a growing ecosystem: invested in 185+ founding teams since 2018