APEX Capital
apex-cp.comAPEX invests across the entire sports landscape—from early-stage companies redefining how sports is performed and experienced, to emerging concepts and established premium sports properties. The firm targets opportunities from Pre-Seed to Series A in venture capital, and high-growth potential assets in growth and private equity.
Check Size
$250K+
Stages
Focus Areas
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See If You're a MatchInvestment Thesis
APEX is a sports-focused investment firm built on the belief that professional athletes possess unique insights and networks that make them powerful active investors. The firm combines athlete intelligence with financial and operational expertise to unlock exclusive opportunities and drive strategic value across the sports industry. Founded on the hypothesis that athletes should have a seat at the investor table, APEX has validated this approach by assembling 100+ world-class athletes as active investors and building a portfolio spanning venture, growth, and private equity.
What Sets Them Apart
- Athlete-backed investment model with 100+ world-class athletes as active investors
- Unique access to exclusive off-market deals through extensive athlete networks and ecosystem
- Combination of athlete intelligence with professional financial and operational expertise
- Multi-stage investment approach spanning Venture Capital, Growth, and Private Equity
- Athlete Councils that provide strategic guidance on investment decisions and market trends
- International presence across three countries (Portugal, UK) providing global sports ecosystem access
- Strategic partnerships with major sports organizations (e.g., Portuguese Football Federation)
- Ability to bring value beyond capital through athlete relationships and industry credibility
Stages
Portfolio Highlights
Hexis
Sports Tech
Output Sports
Sports Tech
PlaySight
Sports Tech
Scoreplay
Sports Tech
Traits
Sports Tech
TMRW Sports
Sports Entertainment
VRTL
Sports Tech
Lucky Seatz
Sports Tech
+ 8 more companies in their portfolio
Investment Team
15 Partners at APEX Capital
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