American Family Ventures

www.amfamventures.com

AFV invests in innovations across all insurance product lines, adjacent vertical markets, and enabling technologies at the incubation to growth stage, with first checks typically ranging from $250,000 to $10 million. Their portfolio reflects founders eager to transform the industry from both inside and outside traditional carriers.

Check Size

$250K - $10M

Stages

Pre Seed, Seed, Series A, Series B, Growth

Focus Areas

Insurtech, Fintech, Proptech

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Investment Thesis

American Family Ventures operates at the forefront of insurance transformation, investing in innovations that shape the future of the industry. Born from a carrier in 2010 and evolved into a multi-LP model, AFV brings a unique dual perspective: translating carrier insights to startups and startup innovation back to carriers. They believe insurance is undergoing profound transformation and capitalize on this moment by positioning themselves as ‘a singular voice at the heart of insurtech,’ combining deep insurance expertise with venture capital experience.

What Sets Them Apart

Unique carrier-to-startup-to-carrier translation model: 'bring the carrier perspective to startups and translate startup to carriers'
Deep insurance domain expertise combined with VC experience: 50+ combined years of VC experience and 120+ combined years of insurance experience
Established Advisory Network of 40+ industry veterans providing strategic guidance, network expansion, and mentorship beyond capital
LPs representing $70 billion in premium, providing unique market access and validation
Offices across major markets (Boston, Madison, Minneapolis, New York, Philadelphia) for geographic flexibility
Track record of successful exits including Bold Penguin (acquired by American Family Insurance), Ring (Amazon), and Life360 (IPO)